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Marketing
Growth Marketing Associate Onsite, Full Time
About the Role
We are looking for a Growth Marketing Associate with a deep command of paid performance and a strong understanding of full-funnel growth strategy. You will own digital acquisition channels and experiment across the funnel to drive measurable growth in ticket sales, audience reach, and lead generation for TOKEN2049 & SuperAI.
Description
Manage our digital advertising accounts including but not limited to Meta Ads, Google Ads, LinkedIn, Twitter/X, and YouTube etc. Ensuring they are properly structured, refreshed, and fully operational.
Monitor performance and manage budgets daily, driving growth for key KPIs: Reach & Engagement; Total tickets sold; Sponsor/Exhibitor leads captured.
Implement robust tracking and reporting systems to ensure full visibility into channel effectiveness.
Manage and scale campaigns across YouTube, Instagram, Google Display (including retargeting), and Google SEM, making real-time adjustments to improve ROI.
Test and expand into additional channels such as TikTok and other emerging platforms aligned with audience growth opportunities.
Work closely with the Marketing Manager, Business Analysts, and the Creative team to ensure smooth coordination and rapid execution of all growth marketing campaigns.
Requirements
At least 5 years of growth marketing or paid performance experience, ideally in a high-growth, tech, or event-driven environment.
Mastery of digital advertising platforms: Meta, Google, LinkedIn, Twitter/X, Tik Tok etc.
Track record of building and scaling paid campaigns that directly impacted sales or lead volume.
Strong data and funnel thinking: comfortable with building reports, analyzing conversion rates, and recommending actionable changes.
Agile mindset — test, iterate, and scale what works.
Comfortable working independently and owning outcomes in a fast-paced and hybrid environment.
Passion for Web3, AI, or emerging technologies is a plus
Experience with tools like GA4, Mixpanel, Webflow, Hotjar, GTM, or email automation is a bonus
Start Date: Immediate
Location: Hong Kong or Singapore
