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Marketing
Associate Director – Digital Marketing Full Time
ID: 1468 | 8-12 yrs | Bangalore | careers
The CoinDCX Journey: Building the Future of Finance
At CoinDCX, our mission is clear – to make crypto and blockchain accessible to every Indian and enable them to participate in the future of finance.
As India’s first crypto unicorn valued at $2.45B, we are reshaping the financial ecosystem by building safe, transparent, and scalable products that power adoption at scale.
We believe that change starts together. It begins with bold ideas, relentless execution and people who want to build what’s next.
If you’re driven by purpose and thrive in environments where your work defines the next chapter of an industry, you’ll feel right at home here.
About the Role
This isn’t a typical Associate Director – Digital Marketing role.
You will work on initiatives that genuinely transform how finance works in India, a type of work few roles offer.
We are looking for a high-ownership, data-driven Associate individual to lead performance marketing and elevate CoinDCX’s digital brand presence. This role sits at the intersection of user acquisition, paid growth, experimentation, and full-funnel optimisation.
You will work closely with Product, Growth, Brand, Insights, Creative and Analytics to drive sustainable, high-quality growth across all digital touchpoints and shape the next phase of CoinDCX’s growth engine with strong governance, efficiency, and breakthrough digital storytelling.
What You’ll Do
Performance & Growth
Own and scale paid acquisition across SAN channels (Google, Meta, Apple), programmatic, affiliates, OEM/App-store and emerging platforms
Drive full-funnel optimisation: impression → click → install → activation → first trade → repeat engagement
Build and manage rigorous experimentation frameworks (audience, creatives, landing pages, bidding, funnel drops)
Partner with Analytics to develop MMM/MTA insights, channel mix models, LTV/CAC tracking and incrementality tests
Create monthly/quarterly performance plans with CAC, ROI, payback and contribution margin ownership
Manage automation levers to maximise ROAS at scale
Data, Measurement & Governance
Ensure hygiene across pixels, events, tagging, MMP (Appsflyer, Branch) integrations, and compliance
Build reliable attribution foundations and measurement systems
Digital Brand & Content
Drive high-performing content and creative briefs for performance, social and upper-funnel campaigns
Partner with Brand & Creative to build culturally relevant, digital-first ideas that drive business outcomes
You’ll Excel in This Role If You have
8+ years in digital marketing with deep expertise in paid performance
Demonstrated ability to scale acquisition engines in high-growth consumer tech, fintech, or e-commerce
Strong analytical toolkit – dashboards, SQL basics, attribution, cohorting, LTV modelling
Ability to work with creative teams to produce thumb-stopping content and social assets
Experience handling large media budgets with outcome-driven accountability
Familiarity with crypto/fintech and regulatory guardrails is a plus
Excellent communication, stakeholder alignment, and structured problem-solving
You’ll Know You’re Winning When
Consistent improvement in CAC and channel efficiency
A predictable, defensible acquisition engine driven by experimentation rigour
Stronger digital-brand presence driving both consideration and organic uplift
Zero misses on tracking, governance and compliance
High trust and seamless alignment with Product, Growth and Brand
Why This Role Matters & What’s In It For You
This role will own and scale CoinDCX’s digital growth engine – driving performance, experimentation, and breakthrough digital storytelling. You’ll shape how millions discover, trust, and engage with Web3 by building a high-efficiency, high-impact acquisition and digital brand ecosystem.
Hiring Process
Here’s what your journey with us looks like:
Application Review – We assess for skills, alignment, and intent
Recruiter Connect – A short conversation to understand you better
Functional Round(s) – Deep dive into your approach, craft, and problem-solving
Assignment / Simulation Round – A take-home task or live problem-solving exercise to understand how you think and execute in real scenarios
Culture & Values Discussion – A conversation to understand our ways of working and how you thrive best
Founder Conversation (Optional) – For certain roles and senior levels, you may meet our founders to explore strategic alignment and long-term fit
Where We Work
We believe the best ideas emerge when people build together. Collaboration, speed and trust come alive when teams share the same space.
With this belief, we operate as a work-from-office organisation. This role is based out of our (Add Location) office, where energy, alignment and innovation move in real time.
Perks That Empower You
We believe great people deserve great experiences.
Design Your Own Benefits: Flexible perks to match your lifestyle
Unlimited Wellness Leaves: Rest and recharge as you need
Mental Wellness Support: Access to therapy and wellness resources
Learning Sessions: Bi-weekly learning and growth opportunities
Ready to Build What’s Next?
If you’re looking for a role that gives you direct access to high-stakes decisions, deep impact and a chance to build the future of finance, this is it.
Join CoinDCX and help us make crypto accessible to every Indian, together.
