Founded in 2018, MEXC is a leading global cryptocurrency exchange dedicated to being Your
Easiest Way to Crypto.
We provide a secure and user-friendly platform that empowers both
beginners and experienced traders to access the world of digital assets with ease.
Today, MEXC serves over 40 million users across 170+ countries and regions, supporting
3,000+ cryptocurrencies with deep liquidity and competitive fees. We are ranked among the
Top 5 in futures trading and Top 10 in spot trading globally.
Powered by a high-performance trading engine capable of processing 1.4 million transactions
per second, MEXC delivers fast, stable, and secure trading. Our global team of 2,000+
professionals across 40+ countries ensures localized support and seamless service for users
worldwide.
Our mission is to empower users with a secure and simple platform. Our vision is to become
everyone’s easiest way to crypto.
Role Overview
We are looking for a TikTok Operator to own and execute MEXC’s TikTok content strategy as a top-of-funnel growth channel. This role focuses on creating short-form, high-impact video content that is entertaining, sometimes informative but engaging, and brand-safe while building trust and driving curiosity toward MEXC’s products and ecosystem.
The ideal candidate understands TikTok natively, a strong English speaker, follows crypto trends closely, and can balance education, product awareness, entertainment content, and trust messaging without sounding promotional.
Key Responsibilities
Plan, produce, and publish multiple TikTok videos per week, ensuring consistent output and quality
Conduct ongoing competitor analysis to identify trends, formats, hooks, and best-performing content styles
Script and structure videos using short videos
Appear on camera when appropriate to build credibility, trust, and authority, while also producing effective no-camera and screen-based content
Film vertical video content following strict technical and quality guidelines
Write compelling TikTok captions using a various hooks and call-to-actions with relevant, non-spammy hashtags
Monitor performance metrics such as watch time, saves, shares, and comments
Engage with the community by replying to comments and identifying high-potential engagement opportunities
Collaborate with marketing, product, and compliance teams to align messaging and priorities
What Success Looks Like
High average watch time and strong viewer retention
Increasing saves, shares, and meaningful comments
Clear audience understanding of MEXC’s products, risk controls, and credibility
Consistent growth in profile visits and link-in-bio traffic
Tagged as: apac, tiktok operator