Performance Marketing Analyst ( Paid Marketing )
Qualification: Graduation / Post Graduation / MBA / PGDM
Work Experience: 2-4 Years
Job Location: Bangalore
Salary: 3 – 4.8lpa
Skills: SEM & Paid campaign, Google Paid Campaign
Job Responsibility:
• Setting up paid ad campaigns
• Work on Ad Platforms like Google Ads
• Advanced Keyword Research and selection
• Use the Google Keywords tool
• Continuously monitor opportunities for new keywords and negative keywords
• Focusing on the major PPC network providers and achieving the greatest market share gains
• Calibrating, cleaning-up, modifying and expanding existing PPC campaigns and providing strategic guidance for improvement of bidding strategy, budget ideas and performance metrics
• A/B testing with different ad creatives and landing pages to improve CTR
• Monitor results and make recommendations on an ongoing basis to continually enhance account performance, site performance and ROI
• Stay informed on new and emerging technologies, trends and opportunities for market share expansion for our clients in their verticals
• Work with graphic designer and copywriting team to create Text Ads, Display Ads, Landing Pages and Social media posts
• Collaborate with Marketing, Sales and Product Development teams for potential client sales pitch
• Analysing website traffic data and trends via both Google analytics and other third party tools for both reporting and uncovering opportunities across both PPC and SEO.
• Working along with SEO team to analyse keyword opportunities & data mining
Requirements
• Educational degree in a related field & minimum 2-4 years of work experience in this field
• Highly motivated
• Extensive marketing research knowledge
• Should be able to carry out statistical analysis easily
• Experience in optimizing user funnels
• Knowledge of all digital marketing tools
• Should have knowledge of setting up ad campaigns
Interested candidates can send their updated CV to hr.jobglobal@gmail.com
