KOL Team Manager (Cryptocurrency) Remote, Full Time NEW

Job Summary:

We are seeking a highly motivated and experienced KOL Team Manager to join our dynamic marketing team. The ideal candidate will have a proven track record of managing and growing KOL partnerships within the cryptocurrency exchange industry, with a strong understanding of social media campaign execution and integrated marketing strategies. You will be responsible for developing and executing KOL strategies that drive user acquisition, strengthen brand awareness, and align with broader marketing initiatives.

Responsibilities:

Develop and implement comprehensive KOL marketing strategies aligned with overall business and marketing objectives.
Design and lead KOL-driven social media campaigns, ensuring alignment with global brand voice and marketing narratives.
Integrate KOL campaigns into broader cross-channel marketing strategies including product launches, seasonal promotions, and PR activations.
Monitor, analyze, and report on campaign performance and ROI, using data-driven insights to improve future activations.
Stay current with industry trends, competitor movements, and best practices in KOL and influencer marketing.
Collaborate closely with internal stakeholders (marketing, social, PR, product) to ensure seamless planning and execution.
Qualifications:

Minimum of 2 years of experience in KOL/influencer marketing within the cryptocurrency exchange industry.
Proven ability to plan and execute social media campaigns and integrate KOL strategy into multi-channel marketing.
Strong understanding of the cryptocurrency market, its audience, and evolving trends.
Excellent communication, negotiation, and relationship-building skills.
Demonstrated ability to think strategically and execute tactically in a fast-paced environment.
Experience using social media and campaign analytics tools (e.g., Sprout, Hype Auditor, Google Analytics).
Proficient in both written and spoken English & Chinese.
Bachelor’s degree in marketing, Communications, or a related field.
Preferred Qualifications:

Experience leading or managing a team.
Existing network of KOL/influencer contacts in the crypto industry.
Familiarity with community building and activation in Web3 or trading-related communities.

Tagged as: kol team manager (cryptocurrency)