How to Secure Funding for Aspiring Companies: Lessons from Satsuma’s $218M Raise
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Raising capital is a critical step for any aspiring company aiming to scale and achieve its vision. The recent success of Satsuma Technology PLC, a London-based firm specializing in decentralized AI and bitcoin-native treasury management, provides a compelling case study. In July 2025, Satsuma raised £163.6 million ($217.65 million) in an oversubscribed second round of secured convertible loan notes, surpassing its £100 million target by 63.66%. Here’s a breakdown of strategies aspiring companies can adopt to secure funding, inspired by Satsuma’s approach.

1. Build a Clear and Compelling Vision

Satsuma’s success stems from its clear focus on combining decentralized artificial intelligence (AI) with bitcoin-native treasury management. By targeting a niche at the intersection of two high-growth sectors—AI and cryptocurrency—the company positioned itself as a unique player in the market. Aspiring companies should:

  • Define a unique value proposition: Clearly articulate what sets your business apart.

  • Align with trending industries: Focus on sectors with strong investor interest, such as AI, blockchain, or sustainability.

  • Show scalability: Demonstrate how your vision can grow with market demand.

2. Target the Right Investors

Satsuma attracted a mix of specialist digital asset funds (e.g., ParaFi Capital, Pantera Capital, Kraken) and large institutional equity funds managing over £300 billion in assets. This diverse investor base reflects strategic outreach. To replicate this:

  • Research investor priorities: Identify funds with a history of investing in your industry or technology.

  • Leverage niche expertise: Approach investors who understand your market, such as crypto-focused funds for blockchain ventures.

  • Engage institutional players: Don’t overlook traditional equity funds, especially those diversifying into innovative sectors.

3. Offer Flexible Investment Options

Satsuma’s round was notable for accepting over half of the funds (approximately 1,097 bitcoin) in cryptocurrency, showcasing flexibility that appealed to crypto-native investors. Aspiring companies can:

  • Adapt to investor preferences: Offer investment options like equity, convertible notes, or even crypto-based contributions if relevant.

  • Ensure compliance: Work with legal experts to structure deals that accommodate alternative assets while meeting regulatory requirements.

4. Demonstrate Traction and Credibility

Satsuma, formerly TAO Alpha PLC, rebranded in July 2025 to align with its focus on the Bittensor (TAO) decentralized AI marketplace. Its public listing on the London Stock Exchange (LSE: SATS) and established Singapore subsidiary for crypto management added credibility. To build trust:

  • Establish a track record: Highlight milestones, such as product launches, partnerships, or rebranding efforts.

  • Leverage subsidiaries or strategic locations: Use subsidiaries in investor-friendly regions (e.g., Singapore for crypto) to enhance appeal.

  • Go public if feasible: A public listing can signal stability and attract institutional investors.

5. Set Realistic yet Ambitious Goals

Satsuma’s initial £100 million target was ambitious but achievable, allowing the company to exceed expectations with a 63.66% oversubscription. To follow suit:

  • Set a clear funding target: Define a minimum goal that covers your needs but leaves room for oversubscription.

  • Communicate use of funds: Satsuma outlined plans for team expansion, infrastructure, and increasing bitcoin treasury holdings at prudent risk levels. Be transparent about how funds will drive growth.

  • Highlight risk management: Show investors you prioritize sustainability, as Satsuma did with its prudent treasury strategy.

6. Capitalize on Market Timing

Satsuma announced its funding round on June 24, 2025, and closed it on July 28, 2025, capitalizing on strong market interest in AI and cryptocurrency. To maximize your chances:

  • Monitor market trends: Launch your raise when investor enthusiasm for your sector is high.

  • Act swiftly: A tight timeline, like Satsuma’s one-month close, signals confidence and urgency.

7. Showcase Leadership and Validation

Satsuma’s CEO, Henry K. Elder, framed the raise as a “landmark validation” of the company’s strategy. Strong leadership and endorsements from reputable investors like Blockchain.com and Digital Currency Group bolstered confidence. Aspiring companies should:

  • Highlight leadership expertise: Emphasize your team’s experience and ability to execute.

  • Secure anchor investors: Early commitments from well-known investors can attract others.

  • Communicate milestones publicly: Use press releases or announcements to build momentum and credibility.

Conclusion

Satsuma’s $218 million raise demonstrates that securing funding requires a blend of strategic vision, targeted investor outreach, flexible deal structures, and market timing. By crafting a compelling story, aligning with the right investors, and showcasing credibility, aspiring companies can unlock the capital needed to fuel growth. Whether you’re in tech, crypto, or another innovative field, these principles can guide your fundraising journey.